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dc.contributor.authorWereda, Wioletta-
dc.contributor.authorPokorski, Grzegorz-
dc.date.accessioned2022-07-18T05:51:42Z-
dc.date.available2022-07-18T05:51:42Z-
dc.date.issued2021-
dc.identifier.citationWereda, W., & Pokorski, G. (2021). The crucial element of building safe relations between the enterprise and its stakeholders : communication through traditional methods and social media. European Research Studies Journal, 24(s1), 511-527.en_GB
dc.identifier.urihttps://www.um.edu.mt/library/oar/handle/123456789/99436-
dc.description.abstractPURPOSE: The aim of the article is to present the role of communication in the process of building safe and ethical relationships using various traditional and more modern methods, i.e., the use of social media.en_GB
dc.description.abstractDESIGN/METHODOLOGY/APPROACH: Both quantitative and qualitative research methods were used. The data for analysis were obtained using the diagnostic survey method using the questionnaire technique. More specifically, the CATI method was used to obtain the data, which made it possible to find out the opinions of the respondents via a telephone conversation. The data was obtained in June 2019. In addition to the empirical method, the study also used theoretical research methods, such as the analytical-synthetic method, which was used to perform the critical analysis of the literature on the subject. Moreover, abstraction was used to select the necessary elements for the analysis. The data obtained from the survey questionnaire was compared with the recommendations in the field of communication with stakeholders. Generalization and inference were used to formulate conclusions.en_GB
dc.description.abstractFINDINGS: The considerations contained in the article are the part of a broader research on the role of communication - traditional and more advanced methods in building relations between an enterprise and its stakeholders. The changes taking place in the market have had changed the role of social media in the communication process, but still traditional methods are important in the functioning of enterprises.en_GB
dc.description.abstractPRACTICAL IMPLICATIONS: Enterprises try to use many types of methods to create safe relationships with their stakeholders. The most important element is the diversification of communication channels to reach each stakeholder group.en_GB
dc.description.abstractORIGINALITY/VALUE: There are many articles about communication between enterprise and its shareholders but there is a lack of a publication fully devoted to the issue of building safe relations between them, especially pointing out the use of social media.en_GB
dc.language.isoenen_GB
dc.publisherUniversity of Piraeus. International Strategic Management Associationen_GB
dc.rightsinfo:eu-repo/semantics/openAccessen_GB
dc.subjectBusiness enterprises -- Communication systemsen_GB
dc.subjectOnline social networks in businessen_GB
dc.subjectSocial mediaen_GB
dc.subjectHigh technology services industriesen_GB
dc.titleThe crucial element of building safe relations between the enterprise and its stakeholders : communication through traditional methods and social mediaen_GB
dc.typearticleen_GB
dc.rights.holderThe copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder.en_GB
dc.description.reviewedpeer-revieweden_GB
dc.identifier.doi10.35808/ersj/2058-
dc.publication.titleEuropean Research Studies Journalen_GB
Appears in Collections:European Research Studies Journal, Volume 24, Special Issue 1

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