Dr Mark Anthony Camilleri’s latest edited book; 'The Branding of Tourist Destinations' has just been published by Emerald. This title is suitable for scholars, researchers, and advanced post-graduate students in tourism. It is also relevant to the industry practitioners, including consultants, senior executives and managers.
This peer-reviewed publication was authored by 26 academic researchers. It presents contemporary, conceptual discussions and empirical studies on several aspects of destination marketing and branding. It sheds light on emerging industry developments in travel, tourism, hospitality and events in different contexts around the world, including; Italy, Portugal, Spain and Sweden, among other destinations.
The authors explain different marketing strategies that are intended to deliver multi-sensory experiences to prospective visitors. The empirical studies investigate the key constructs, including; the destinations’ image, place branding, and the country-of-origin’s brand equity. The theoretical contributions provide a strong pedagogical base on the attractiveness of tourist destinations via the promotion of culture, events, gastronomy, heritage and wine tourism. This book also includes descriptive case studies on responsible tourism practices, stakeholder engagement and on the marketing of rural destinations through agri- and oleo-tourism products, among other topics.
This authoritative tourism textbook will shortly be available on campus at the University Library and at the Agenda Book Shop on Campus.