Prof. Sandra M. Dingli from The Edward de Bono Institute for Creative Thinking and Innovation recently delivered a presentation on ‘Innovative Green Practices to address current challenges’ at the XXXV ISPIM Innovation Conference which was held in Tallinn, Estonia.
The co-authors are Assoc. Prof. Dr. Adina Cocu and Assoc. Prof. Dr. Emilia Pecheanu, both from the Department of Computer Science and Technology, University "Dunarea de Jos" of Galati, Romania.
The theme of the conference was local innovation systems for global impact. The presentation focused on the green business innovation canvas (GBIC) that has been developed as part of the InnoGreen Erasmus+ project (Innovative entrepreneurs leading green businesses), partly financed by the European Commission.
The GBIC is an online tool which aims to motivate entrepreneurs to adopt innovative green practices that have been extracted from 60 interviews with entrepreneurs in the project’s eight European partner countries. A list of 159 green practices (or triggers) was drawn up and these have been categorized into Environmental, Social and Economic practices.
The ‘triggers’ have been, moreover, mapped onto the nine elements of the business model canvas. The InnoGreen project comes to an end in October 2024, at which stage an online platform with numerous resources will be made publicly available to enable adult educators to train prospective and current entrepreneurs to adopt more innovative sustainable practices. ISPIM is the International Society for Professional Innovation Management, the oldest and most active innovation network which consists of a large community of members and which was originally set up in Norway in 1983.