The session brought students together to explore the pivotal role of AI in shaping modern marketing strategies. Through interactive discussions and live demonstrations, participants witnessed how AI-powered marketing mix systems are revolutionising decision-making, campaign optimisation, and personalised solutions—AI tools that are rapidly becoming essential in the digital marketing industry.
Senior Visiting Lecturer Mr Gavril Flores, who led the initiative, said, “This initiative underscores the University of Malta's commitment to offering real-world insights and hands-on exposure to technological innovations. By engaging with AI-driven systems, students not only gained valuable knowledge on creating impactful, data-driven strategies but also explored the fusion of entrepreneurship and technology to solve real-world challenges.”
Head of Department, Prof. Franco Curmi, from the Department of Marketing at the Faculty of Economics, Management and Accountancy, added, “The Marketing Department continues to push boundaries by creating transformative learning experiences that go beyond traditional approaches. By fostering collaboration with industry leaders and embracing cutting-edge innovations, we empower students to shape the future of commerce. These initiatives not only ignite creativity but equip students with the skills and insights needed to thrive in a rapidly evolving digital landscape."
In an exciting event, students from the University of Malta's Department of Marketing had the opportunity to engage with cutting-edge AI technologies in marketing, thanks to a guest lecture by Steffan Engstöm, CEO of Fieldstream AI.
