Since 2020, Dr Jirka Konietzny has lectured with the Department of Marketing at the Faculty of Economics, Management and Accountancy, so his students know him in that capacity.

Authenticity, trust and transparency are the way to go when it comes to convincing consumers to purchase something.

He describes his experience within FEMA as “always great fun”, but there’s another passion of his that translates to great fun – brewing beer with a group of good friends.

His motto is “always be prepared to learn”.

Find out more by watching Jirka in the latest episode of UM Achievers!