Senior academic Dr Nathaniel Massa at the Department of Management, FEMA; and his international research colleagues Dr Valeska V. Geldres Weiss from the Universidad de La Frontera, Chile, and Dr JoaquĂn Monreal-PĂ©rez from the University of Murcia, Spain â recently published part of their ongoing international research collaboration.
The paper entitled âExport Promotion Agenciesâ Lived Turmoil, Response and Strategies in COVID-19 Timesâ has been awarded the best paper award at the â3rd Nordic International Business, Export Marketing, International Entrepreneurship and Tourism Conference 2021â, export marketing track.
This paper explores Export Promotion Agenciesâ (EPAsâ) turmoil endured amid the COVID-19 crisis. It investigates: The EPAsâ perspective on pandemic impact on exporting small and medium-sized enterprises (SMEs); the pandemic impact on EPAs, their operations and response strategies; and EPAsâ perception and expectations post-COVID. Findings and insight from this research is currently helping inform policy and best practice for helping and assisting export activity amid global uncertainty in South American regions.
The research has been published in Sustainability, 13, 12056; in a special issue on âBusiness Success Through Sustainability in the Post-COVID-19 Eraâ. The full paper can be found on HyDi.