Daniela has read for her undergraduate degrees in B.Sc. Business and Computing and B.Com(Hons) in Management at the University of Malta. She then pursued her studies in the UK, where she obtained an M.Sc. in International Marketing, with distinction, from the University of Strathclyde.

Daniela has a strong interest in digital marketing, especially at the intersection between AI and Marketing.

Prior to joining the Department of Marketing, Daniela has obtained significant digital marketing experience in a number of industries, including one of the top online companies in UK - where she was responsible for managing and driving the customer acquisition strategy for one of the company's key products, across multiple channels.