Emanuel is a resident academic in Marketing at the University of Malta. He completed his PhD studies at Cranfield University School of Management, where researched organizations' use of customer insight. He has presented his research at the Academy of Marketing Conference, Australia New Zealand Marketing Academy Conference and has published in the Journal of Marketing Management.

Before joining University of Malta, Emanuel supervised master's research in various marketing areas at Cranfield and Glyndwr University. He also taught at Henley Business School and Grenoble Graduate School of Business in Malta.

Emanuel is a member of the Academy of Marketing Sciences, Academy of Marketing (UK), the British Academy of Management and a reviewer for the Academy of Marketing, Journal of Marketing Management and the International Journal of Market Research.

As a practitioner, Emanuel advised various private and Governmental entities on strategy and marketing based on customized research and evidence.