Before joining academia, Jirka worked for several years in Customer Relationship Management within the online gaming sector in Malta.
He read for his undergraduate degree in Geography at the Norwegian University of Science and Technology (NTNU) in Trondheim before following his interest in Development Studies with a semester studying abroad with Cultural Studies (external link) in Hoi An, Vietnam. This experience furthered his interest to pursue a Master of Philosophy in Development Studies at NTNU, which he completed in 2014. Sparked with an interest in marketing through his work in the gaming industry, Jirka started reading for his PhD at Luleå University of Technology, Sweden, which he completed in 2019.
Jirka's research interest ranges from consumer behaviour and services marketing to online gambling.
