Joseph VELLA Ph.D. is senior lecturer and head of Department of Corporate Communication at the Faculty of Media and Knowledge Sciences at the University of Malta. He holds a PhD in Marketing from Luleå University of Technology in Sweden, where he has also been appointed as a visiting adjunct professor. He has served as external examiner for both Masters and Doctoral theses at the University of Malta, the University of Pretoria and the University of Cape Town in South Africa, as well as the KTH Royal Institute of Technology in Stockholm, Sweden. His research focuses on consumer behaviour, customer relationship management, supply chain management and business-to-business marketing and has published referred papers in these areas. Dr. Vella has extensive practical experience in the industry and has previously also been involved in brand management.