The University of Malta manages and publishes accurate, up-to-date and readily accessible information about its various activities, including programmes, study-units and student support services. Moreover, UM’s website provides clear information on the University’s key documents related to governance, regulations, admissions and strategic goals. The information available offers guidance in a range of formats and is sufficient for current and prospective students. It supports applicants to make an informed choice about the programme they intend to enrol in. Also, the general public can easily explore the published information and keep updated on UM’s activities and events.
Over the past five years, UM has strengthened its Marketing, Communications & Alumni Office (MCAO) and as a first step, UM published a detailed brand manual which outlines the correct use of the UM logo and its sub-brands.
UM’s communication channels have steadily evolved over recent years with the introduction of social media channels (Facebook, Twitter, Instagram,
Furthermore, the Marketing, Communications & Alumni Office is responsible for the compilation of the popular weekly Newspoint update. This mailshot is sent to all students and staff and includes a number of articles that featured on the Newspoint portal the previous week.
Additionally, a number of digital screens are strategically placed all over campus displaying information that is relevant to students and staff including new programmes and public lectures.
The MCAO is responsible for all marketing activities and the recently set-up Student Recruitment Office is specifically tasked with promoting the institution to international students. Digital marketing campaigns are conducted throughout the year to entice prospective EU and non-EU students to consider choosing UM as their preferred institution for an undergraduate or postgraduate degree.
All programmes of study that are offered by the University of Malta are made publicly available through the Course Finder feature. In each link, one finds all the relevant information including entry requirements and details of every module offered each year and the methods of assessment. This is by far one of the most comprehensive information systems that UM offers to its students whether current or potential. The Course Finder is currently in the process of being rebranded to make it easier for users to access and retrieve the relevant information.
A Web Editorial Board is tasked with disseminating good practices for the UM website and its use by the various FICS. This also serves to assure that information available to the public is timely and accurate.
