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https://www.um.edu.mt/library/oar/handle/123456789/17104
Title: | How corporate reputation, quality, and value influence online loyalty |
Authors: | Caruana, Albert Ewing, Michael T. |
Keywords: | Electronic commerce Internet marketing Corporate image |
Issue Date: | 2010 |
Publisher: | Elsevier Ltd. |
Citation: | Caruana, A., & Ewing, M. T. (2010). How corporate reputation, quality, and value influence online loyalty. Journal of Business Research, 63(9), 1103-1110. |
Abstract: | This study considers the role of corporate reputation and its relation to quality, perceived value, and loyalty in an online context. This milieu potentially challenges the relevance of the reported findings from the more traditional retail marketing situations. In this respect, a number of important questions are raised concerning how perceived value and quality impact on online loyalty and the effect corporate reputation has on this process. Research was conducted among customers of two diverse online vendors, one dealing in books and the other in shares. Findings from the two samples suggest that corporate reputation has a direct effect on online loyalty and provides an important mediating effect for perceived value and aspects of quality in terms of their impact on online loyalty. |
URI: | https://www.um.edu.mt/library/oar//handle/123456789/17104 |
Appears in Collections: | Scholarly Works - FacMKSCC |
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File | Description | Size | Format | |
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How corporate reputation, quality, and value influence online loyalty.pdf Restricted Access | 275.46 kB | Adobe PDF | View/Open Request a copy |
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