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Issue DateTitleAuthor(s)
2021-05-21E-commerce websites, consumer order fulfillment and after-sales service satisfaction : the customer is always right, even after the shopping cart check-out!Camilleri, Mark Anthony
1998Economic recession and export market entry : some empirical resultsCaruana, Albert; Ramasashan, Balasubramanian; Ewing, Michael T.
2009The effect of brand personality and consumer preference on intention to buy : a study of the perfume marketGrech, Daniela (2009)
2021The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement in InstagramMarques, InĂªs Rios; Casais, Beatriz; Camilleri, Mark Anthony
2019The effect of narrative believability on persuasiveness and purchase intention : an abstractCassar, Mario L.; Caruana, Albert; Konietzny, Jirka; Chohan, Raeesah
2004The effect of online quality and perceived value on the intent to purchase onlineMifsud, Conrad Philip (2004)
2005The effect of selected marketing mix elements on brand awareness & associationsScicluna, Lara (2005)
2018The effectiveness of marketing campaigns in the online gambling industryPsaila Soler, Sharon
2012The effectiveness of trade fairsZammit Micallef, Maria
2015The effects of social media analytics on different businessesMassa, Jessica
2002The emerging marketing paradigm : some directions and possible benefitsCaruana, Albert
2024Enhancing brand perception through virtual reality storytelling : study of immersive marketing strategiesSayyed, Sana Salim (2024)
2011Estimating the cost of equity applicable in the Maltese context : an analysisMizzi, Ryan
1999Excellence-market orientation link : some consequences for service firmsCaruana, Albert; Pitt, Leyland F.; Berthon, Pierre
2014First mover advantageChannon, Derek F.; Sammut-Bonnici, Tanya
2014Foreign direct investmentVella, Mario; Sammut-Bonnici, Tanya
1994-11From manufacturer to partnerCaruana, Albert
1994From the vine to the table - a marketing perspective : a study of how the wine industry has grown with particular reference to the effects it is leaving on the Maltese populationCamilleri, Mariella (1994)
2014Frugal innovationSammut-Bonnici, Tanya; McGee, John
2019Gamification as an engagement marketing strategyGrech, Elaine Marie; Briguglio, Marie; Said, Emanuel