Browsing by Subject Advertising campaigns
Showing results 1 to 5 of 5
Issue Date | Title | Author(s) |
2006 | IMC : time to move ahead | Caruana, Albert; Belch, Michael; Krentler, Kathleen |
2017 | Integrated marketing communications | Camilleri, Mark Anthony |
2011 | An international collaborative masters degree in integrated marketing communications : a US-EU program in the mediterranean | Krentler, Kathleen A.; Caruana, Albert |
2022 | Packaging the person : challenging the concept of beauty and normalising the unconventional through creative visual representation | Fava, Martina (2022) |
2000 | Perceived agency politics and conflicts of interest as potential barriers to IMC orientation | Ewing, Michael T.; De Bussy, Nigel M.; Caruana, Albert |