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Browsing by Subject Consumers -- Psychology
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Showing results 1 to 5 of 5
Issue Date
Title
Author(s)
2021
Consumer neuroscience : the application of selected neurobiological methods in consumer research
Wąsikowska, Barbara
2023
Customers' emotions and openness to product co-creation : an empirical analysis based on EEG data
Biercewicz, Konrad
;
Wiścicka-Fernando, Małgorzata
2024
Factors influencing customers' perceived advertising value and attitudes towards fast-food native advertisements
Schembri, Jamil (2024)
2011
The influence of fear marketing on consumer behaviour
Pickard, Clive
2024
The power of colour in apparel items : a study on consumer emotional states and purchase intentions
Mitrovic, Dalija (2024)