Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/105688| Title: | Organisational reputation : concept and measurement |
| Authors: | Caruana, Albert |
| Keywords: | Corporations -- Growth -- Case studies Social responsibility of business -- Case studies Consumer satisfaction -- Case studies Marketing -- Management Reputation |
| Issue Date: | 1996 |
| Publisher: | The Chartered Institute of Marketing |
| Citation: | Caruana, A. (1996). Organisational reputation: Concept and measurement. 2021 - a vision for the next 25 years Conference, Glasgow. 42 |
| Abstract: | Organisational reputation is formed by the various publics of the firm on the basis of information and experience. Different publics focus on different informational cues. The focus is on the cues considered by customers of a beverage firm and these are used to develop an instrument to measure organisational reputation. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/105688 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Organisational_reputation.pdf Restricted Access | 129.92 kB | Adobe PDF | View/Open Request a copy |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.