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https://www.um.edu.mt/library/oar/handle/123456789/106071| Title: | Corporate reputation : an attitudinal conceptualization |
| Other Titles: | Marketing across borders and boundaries : understanding cross-functional and inter-disciplinary interfaces within an increasingly global environment |
| Authors: | Caruana, Albert Cohen, Charlene Krentler, Kathleen A. |
| Keywords: | Consumers -- Attitudes Corporate image Customer relations Customer services Consumer satisfaction Marketing |
| Issue Date: | 2005 |
| Publisher: | Academy of Marketing Science |
| Citation: | Caruana, A., Cohen, C., & Krentler, K. (2005). Corporate reputation: An attitudinal conceptualization. In C. Demoranville (Ed.). Marketing across Borders and Boundaries: Understanding Cross-Functional and Inter-Disciplinary Interfaces within an Increasingly Global Environment (pp. 206-210). Florida: Academy of Marketing Science. |
| Abstract: | Current views of corporate reputation are considered and it is reconceptualized as an attitude. Behavioral beliefs in corporate reputation are considered and an expected relationship identified. Data indicates that corporate reputation can be viewed as an attitude with four dimensions. Conceptualizing the construct this way and identifying relevant behavioral beliefs suggests means for enhancing corporate reputation. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/106071 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Corporate_reputation.pdf Restricted Access | 153.96 kB | Adobe PDF | View/Open Request a copy |
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