[Book review] Say everything : how blogging began, what it’s becoming, and why it matters, Scott Rosenberg (2009)

Abstract

Blogging has been around since 1994 or arguably even earlier, and yet literature on the subject is sparse, primarily dominated by instruction manuals for social media marketing and money-making. Notable exceptions are Jodi Dean’s Blog Theory (2010), Jill Walker Rettberg’s Blogging (2008), Geert Lovink’s Zero Comments (2007), Michael Keren’s Blogosphere (2006) and a book of essays edited by Mark Tremayne (2006). Scott Rosenberg’s book does not claim to be a scholarly work, but is nevertheless likely to become an essential introductory text for artists and academics interested in blogging.