The use of mobile applications for purchasing tickets for public transportation in Poland

Abstract

PURPOSE: This paper examines the actual use of mobile applications by consumers in Poland, seeking differences among various consumer groups.

DESIGN/METHODOLOGY/APPROACH: The survey was conducted in 2022 using the CAWI technique on a representative sample of 1,067 people. To investigate the use of mobile applications for ticket sales, a questionnaire was designed with a range of answers covering the frequency of such applications' usage.

FINDINGS: Poles are aware of mobile tickets; however, more than half of the respondents (54.1%) have never used a mobile application to purchase a public transportation ticket. Only 3.7% use a mobile app every day. There is no statistically significant correlation between the use of mobile applications for purchasing transportation tickets with respect to education level. However, there is a strong correlation with age and some correlation with the respondents' place of residence.

PRACTICAL IMPLICATIONS: The use of mobile applications for purchasing public transportation tickets in Poland is on the rise. Therefore, every public transportation provider should consider implementing this technology.

ORIGINALITY/VALUE: The paper is based on own, primary research.