| Issue Date | Title | Author(s) |
| 2024 | The influence of retargeted advertisements and FoMO on young people | De Battista, Ivan (2024) |
| 2024 | The influence of luxury display windows on Gen Z : a study on the display windows of Chanel and Jacquemus | Borg, Matthea (2024) |
| 2024 | FinTech as a transformative model for financial inclusion : a systematic review | Passanisi, Flavia (2024) |
| 2024 | A comparison of the effect of mixed emotions evoked by advertising on consumer behaviour | Fąs, Agnieszka (2024) |
| 2024 | Associating bounded ethicality and quality decisions amongst medical professionals | Mancini, Margherita (2024) |
| 2024 | Overconfidence bias and the gender effect : is there more than just gender? | Schiel, Jasmin (2024) |
| 2024 | The effect of music in advertisements on consumers' attitude : a cross-generational study | Puszter, Natalie (2024) |
| 2024 | Investigating the emotions of love and humour in advertising on consumer behaviour relating to chocolate purchasing in Malta | Bartolo, Raquel (2024) |
| 2024 | Enhancing brand perception through virtual reality storytelling : study of immersive marketing strategies | Sayyed, Sana Salim (2024) |
| 2024 | Product design attributes and consumer preferences in the local furniture market | Fino, Kristina (2024) |
| 2024 | Gamifying education : exploring the ethical landscape in primary schools | Borg, Gabriel (2024) |
| 2024 | Exploring cruise ship employee well-being | Kratzin, Alena (2024) |
| 2024 | The impact of AI service agents on consumer behaviour outcomes exploring the concept of brand personality | Samhan, Jolene Damitz (2024) |
| 2024 | The effects of instagram on the consumer purchasing intention in the case of cosmetics | Farrugia, Mattea (2024) |
| 2024 | Understanding humour on utilitarian brands' social media channels : a USA-UK netnographic analysis | Bugeja, Ricky (2024) |
| 2024 | Exploring how communication dynamics affect the succession process within family businesses | Bugeja, Sarah (2024) |
| 2024 | Exploring the dynamics of marketing automation investigating influential factors and adoption processes | Brincat, Emma (2024) |
| 2024 | Perceived eavesdropping and its impact on personalised content and consumer privacy concerns : investigating the role of gender and operating system | Fenech, Martina (2024) |
| 2024 | Navigating the intersection of human creativity and artificial intelligence in advertising : an explorative study of perceptions and AI literacy in digital advertising | Azzopardi, McAlister (2024) |
| 2024 | Understanding the effectiveness of celebrity endorsement on the consumers' purchasing intention in the cosmetic industry : an application to Maltese consumers | Williams, Christine (2024) |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 20 of 38
