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https://www.um.edu.mt/library/oar/handle/123456789/14227
Title: | The business case for corporate social responsibility |
Other Titles: | The Business Case for CSR |
Authors: | Camilleri, Mark Anthony |
Keywords: | Marketing Business Management Sustainability Social responsibility of business Corporations -- Moral and ethical aspects |
Issue Date: | 2015-06-04 |
Publisher: | American Marketing Association |
Citation: | Camilleri, M.A. (2015) The Business Case for Corporate Social Responsibility. In Menzel Baker, S. & Mason, M.(Eds.) Marketing & Public Policy as a Force for Social Change Conference. (Washington D.C., 4th June). Proceedings, pp. 8-14, American Marketing Association. DOI: 10.13140/RG.2.1.2149.8328 https://www.ama.org/events-training/Conferences/Documents/2015-AMA-Marketing-Public-Policy-Proceedings.pdf |
Abstract: | Corporate social responsibility (CSR) policies can be reconceived strategically to confer competitive advantage as implied by the proponents of the “shared value” notion. A qualitative research involved in-depth, semi structured interview questions that explored eco-certified accommodation establishments’ ethos for responsible behaviors. The findings have indicated that discretionary spending in socially and environmentally-sound initiatives have led to improved stakeholder relationships, effective human resources management, better market standing, operational efficiencies and cost savings, along with other benefits. |
Description: | https://www.ama.org/events-training/Conferences/Documents/2015-AMA-Marketing-Public-Policy-Proceedings.pdf |
URI: | https://www.um.edu.mt/library/oar//handle/123456789/14227 |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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2015 AMA Marketing Public Policy Proceedings The Business Case for CSR.pdf | 6.52 MB | Adobe PDF | View/Open |
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