Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/42815| Title: | Audiences’ experiences of the Valletta 2018 brand |
| Other Titles: | Summary report 2018: 2018 Research |
| Authors: | Said, Emanuel |
| Keywords: | Valletta 2018 European Capital of Culture Branding (Marketing) -- Malta City promotion -- Malta Cultural industries -- Malta -- Valletta Valletta 2018 Foundation |
| Issue Date: | 2018 |
| Publisher: | Valletta 2018 Foundation |
| Citation: | Said, E. (2018). Audiences’ experiences of the Valletta 2018 brand. Summary report 2018: 2018 Research, 22-24. |
| Abstract: | The study offers insight into how audiences engage with the different forms of communication and events forming part of the Valletta 2018 programme. Longitudinal in nature, this project determines the effects that each type of communication purports on different audiences, as reflected in individuals’ attitudes and behaviours. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/42815 |
| Appears in Collections: | Valletta 2018 Reports |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Audiences_experiences_of_the_Valletta_2018_brand.pdf | 350.31 kB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.