Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/43032| Title: | Audiences’ experiences of the Valletta 2018 brand |
| Other Titles: | The impacts of Valletta 2018: 2017 research |
| Authors: | Said, Emanuel |
| Keywords: | Valletta 2018 European Capital of Culture Branding (Marketing) -- Malta -- Valletta City promotion -- Malta |
| Issue Date: | 2017 |
| Publisher: | Valletta 2018 Foundation |
| Citation: | Said, E. (2017). Audiences’ experiences of the Valletta 2018 brand. The impacts of Valletta 2018: 2017 research, 21-23. |
| Abstract: | The study aims to offer an insight into how audiences engage with the different forms of communication forming part of the Valletta 2018 communications programme. Longitudinal in nature, this project aims to determine the effects that each type of communications purport on different audiences as reflected in individuals’ attitudes and behaviours. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/43032 |
| Appears in Collections: | Valletta 2018 Reports |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Audiences’ experiences_of_the_Valletta_2018_brand_2017.pdf | 1.55 MB | Adobe PDF | View/Open |
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