Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/43410| Title: | Audiences’ experiences of the Valletta 2018 brand |
| Other Titles: | Theme 5 the Valletta brand: evaluation & monitoring research findings 2018 |
| Authors: | Said, Emanuel |
| Keywords: | Valletta 2018 European Capital of Culture Cultural industries -- Malta -- Valletta Political participation -- Malta -- Valletta Branding (Marketing) -- Malta -- Valletta |
| Issue Date: | 2018 |
| Publisher: | Valletta 2018 Foundation |
| Citation: | Said, E. (2018). Audiences’ experiences of the Valletta 2018 brand. Theme 5 the Valletta brand: evaluation & monitoring research findings 2018, 6-30. |
| Abstract: | The project studies how audiences engaged with the different forms of communication that the Valletta 2018 communications programme transmitted throughout the run-up to and during the manifestation of the European Capital of Culture programme. Longitudinal in nature, this study adopts an innovative data gathering approach involving real-time experience tracking, which seeks to determine the effects that each type of communication transmitted by Valletta 2018 had on different audiences, as reflected in individuals’ attitudes and behaviour. |
| URI: | https://www.um.edu.mt/library/oar//handle/123456789/43410 |
| Appears in Collections: | Valletta 2018 Reports |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Audiences’ experiences_of_the_Valletta_2018_brand_2018_2.pdf | 1.64 MB | Adobe PDF | View/Open |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.