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https://www.um.edu.mt/library/oar/handle/123456789/69627| Title: | Assessing online e-marketing and disposal in neyveli Lignite Corporation limited (India) |
| Authors: | Jayaram, Ramamoorthi Appasamy Mutharasu, Selvarasu Filipe, Jose Antonio Kedige, Meera Rao Inna |
| Keywords: | Internet auctions -- India Internet marketing -- India Lignite -- India Letting of contracts -- India Open price system |
| Issue Date: | 2013 |
| Publisher: | ISMASYSTEMS Scientific Research |
| Citation: | Jayaram, R., Appasamy Mutharasu, S., Filipe, J. A., & Kedige, M. R. I. (2013). Assessing online e-marketing and disposal in neyveli Lignite Corporation limited (India). International Journal of Finance, Insurance and Risk Management, 3(1), 394-404. |
| Abstract: | Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/69627 |
| Appears in Collections: | Volume 3, Issue 1, 2013 |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Assessing_online_e_marketing_and_disposal_in_neyveli_lignite_corporation_limited.pdf | 241.12 kB | Adobe PDF | View/Open |
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