Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/74359Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.date.accessioned | 2021-04-21T07:29:21Z | - |
| dc.date.available | 2021-04-21T07:29:21Z | - |
| dc.date.issued | 2005 | - |
| dc.identifier.citation | Caruana, J., & Vella, E. (2005). Product type and Maltese online shopping intent (Master's dissertation). | en_GB |
| dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/74359 | - |
| dc.description | M.A.INT.MARKETING COMM. | en_GB |
| dc.description.abstract | This dissertation investigated online shopping intention by Maltese Internet users for products categorised by tangibility. Data was collected from a quota sample of 303 Internet users (151 online buyers and 152 non-online buyers) who were selected according to the age categories of the NSO ICT survey (2002). The measuring instrument was based on Peterson et al.'s (1997) value proposition dimension and Vijayasarathy's (2002) instrument and books and software were the analysed products. An analysis of the findings revealed that Maltese respondents intend to shop online more for books than for software. Other findings show that perceived offerings and customer service perceptions regarding books and software affect Internet users' online shopping intent. The conclusions from this study indicate that Maltese users buy online according to their perceptions of the offers themselves and according to their customer service perceptions. This may be an opportunity for locale-marketers to improve their online customer service and to improve their offerings in order to increase their sales. | en_GB |
| dc.language.iso | en | en_GB |
| dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
| dc.subject | Marketing -- Malta | en_GB |
| dc.subject | Teleshopping -- Malta | en_GB |
| dc.subject | Electronic commerce -- Malta | en_GB |
| dc.title | Product type and Maltese online shopping intent | en_GB |
| dc.type | masterThesis | en_GB |
| dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
| dc.publisher.institution | University of Malta | en_GB |
| dc.publisher.department | International Masters Programme | en_GB |
| dc.description.reviewed | N/A | en_GB |
| dc.contributor.creator | Caruana, Joseph (2005) | - |
| dc.contributor.creator | Vella, Eric (2005) | - |
| Appears in Collections: | Dissertations - IMP - 2004-2013 Dissertations - IMPMIMC - 2004-2013 | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| M.A.INT.MARKETING COMM._Caruana_Joseph_Vella_Eric_2005.pdf Restricted Access | 3.31 MB | Adobe PDF | View/Open Request a copy |
Items in OAR@UM are protected by copyright, with all rights reserved, unless otherwise indicated.