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https://www.um.edu.mt/library/oar/handle/123456789/86080| Title: | Is pulling mom & dad's strings a global phenomenon? {A study of children's purchase influence in the United States and Malta) |
| Other Titles: | Global perspectives in marketing for the 21st century |
| Authors: | Williams, Laura A. Krentler, Kathleen A. Caruana, Albert |
| Keywords: | Consumers' preferences -- United States Consumers' preferences -- Malta Children -- United States |
| Issue Date: | 2015 |
| Publisher: | Springer |
| Citation: | Williams, L. A., Krentler, K. A., & Caruana, A. (2015). Is pulling mom & dad's strings a global phenomenon? {A study of children's purchase influence in the United States and Malta). In A. Manrai, & H. Meadow (Eds.), Global perspectives in marketing for the 21st century (pp. 304-307). Cham: Springer. |
| Abstract: | This study investigates differences in the extent and nature of children’s purchase influence in the U.S. and Malta. Hypothesized differences were based on cultural patterns in the countries. Findings support that Maltese children will exert greater overall influence than children in the U.S. Findings about the nature of influence were mixed. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/86080 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Is_pulling_mom_&_dads_strings_a_global_phenomenon.pdf Restricted Access | 1.56 MB | Adobe PDF | View/Open Request a copy |
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