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https://www.um.edu.mt/library/oar/handle/123456789/93516| Title: | Corporate reputation, service quality and attitude toward price : the case of an energy utility |
| Other Titles: | Developments in marketing science |
| Authors: | Caruana, Albert Said, Emanuel Williams, Laura Krentler, Kathleen |
| Keywords: | Prices Internet marketing Corporate image Energy consumption |
| Issue Date: | 1999 |
| Publisher: | Academy of Marketing Science |
| Citation: | Caruana, A., Said, E., Krentler, K., & Williams, L. (1999). Corporate reputation, service quality and attitude toward price: the case of an energy utility. In C. H. Noble (Ed.). Developments in marketing science (pp. 420-425). Miami: Academy of Marketing Science. |
| Abstract: | The effects of corporate reputation and service quality on customers' attitude toward price for electricity are considered. Significant effects on attitude toward price are found among one of the three reputation dimensions and two dimensions used to measure service quality. Managerial implications, limitations and possible directions for future research are discussed. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/93516 |
| Appears in Collections: | Scholarly Works - FacEMAMar |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Corporate_reputation_service_quality_and_attitude_toward_price.pdf Restricted Access | 1.8 MB | Adobe PDF | View/Open Request a copy |
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