Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/94971| Title: | Effect of service characteristics on marketing |
| Authors: | Caruana, Albert |
| Keywords: | Marketing -- Management Service industries -- Malta Customer services Markets and marketing Business enterprises |
| Issue Date: | 1995-01 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1995). Effect of service characteristics on marketing. The Malta Business Weekly, pp. 27. |
| Abstract: | In most world economies, markets for services are growing far more rapidly than goods markets. This growth is also apparent in Malta. It is reflected in the increase in the number of people employed by service firms in the private sector that has grown by some ten per cent in the last two and a half years. There are certain unique characteristics of services that distinguish them and hence require specific marketing approaches. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/94971 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Effect_of_service_characteristics_on_marketing(1995).pdf | 4.12 MB | Adobe PDF | View/Open |
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