Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/94972| Title: | Price interactions with the customer |
| Authors: | Caruana, Albert |
| Keywords: | Customer behavior Marketing Pricing |
| Issue Date: | 1994-12 |
| Publisher: | The Malta Business Weekly |
| Citation: | Caruana, A. (1994, December). Price interactions with the consumer. The Malta Business Weekly, pp. 29. |
| Abstract: | People buy things not only for what they can do but also for what they mean. After all, communication with the consumer does not take place simply through advertising or personal selling. The other elements of the marketing mix are also communicate in the article. |
| URI: | https://www.um.edu.mt/library/oar/handle/123456789/94972 |
| Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Price_interactions_with_the_consumer(1994).pdf | 3.88 MB | Adobe PDF | View/Open |
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