Please use this identifier to cite or link to this item:
https://www.um.edu.mt/library/oar/handle/123456789/94987
Title: | Communicating through the service environment |
Authors: | Caruana, Albert |
Keywords: | Marketing -- Management Customer services Quality assurance Total quality management |
Issue Date: | 1995-03 |
Publisher: | The Malta Business Weekly |
Citation: | Caruana, A. (1995, March). Communicating through the service environment. The Malta Business Weekly, pp. 21. |
Abstract: | In service companies the product the customer receives in not bought off the shelf from a supermarket. The customer must enter a service location and it is within this environment that the product offering is made available. Contrary to physical goods producers, service firms often tent to own their own network of distribution and often make relatively limited use of intermediaries. With physical goods manufacturers the appearance of the factory would not normally be a concern of marketing but the same cannot be said in the case of service providers. |
URI: | https://www.um.edu.mt/library/oar/handle/123456789/94987 |
Appears in Collections: | Scholarly Works - FacMKSCC |
Files in This Item:
File | Description | Size | Format | |
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Communicatiting_through_the_service_enviroment(1995).pdf | 4.08 MB | Adobe PDF | View/Open |
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