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Title: | A marketing research centre for Malta |
Authors: | Grasso, Albert V (1969) |
Keywords: | Industrial management -- Malta Marketing research -- Malta Research, Industrial |
Issue Date: | 1969 |
Citation: | Grasso, A. V. (1969). A marketing research centre for Malta (Higher Diploma long essay). |
Abstract: | This is the report of an investigation into the possibility of setting up a Marketing Research Centre in the Island of Malta, and an assessment of the feasibility of such a Centre. Malta, in order that its economy can be fully developed, must utilise modern marketing tool, Market Research is but one of these although a necessary pre-requisite of any attempt to implement a modern approach to the Marketing Problem. The importance of Market Research has long been recognised all over the world, especially in the more developed Western nations, even in the USSR, a state directed economy, it has now been realised that the end for which production should be undertaken should be the satisfaction of consumer demand. [...] |
Description: | H.DIP.ADMIN.MANGT. |
URI: | https://www.um.edu.mt/library/oar/handle/123456789/98456 |
Appears in Collections: | Dissertations - FacEma - 1959-2008 Dissertations - FacEMAMAn - 1969-2009 |
Files in This Item:
File | Description | Size | Format | |
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DIP.BUS.ADMIN._Grasso_Albert V._1969.pdf Restricted Access | 6.15 MB | Adobe PDF | View/Open Request a copy |
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