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Browsing by Subject Branding (Marketing)
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Showing results 1 to 20 of 97
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Issue Date
Title
Author(s)
2014
AIESEC's brand equity at the University of Malta : with a focus of brand awareness and a sub focus on brand image
Al-Attar, Maysoon
2014
AIESEC’s brand equity at the University of Malta with a focus of brand awareness and a sub focus on brand image
Al-Attar, Maysoon
2012
Analysing the destination image of Gozo from the stakeholders' perspective
Bigeni, Maria
2013
Analysing the relationship between innovation and destination branding : Malta and Singapore : a case study
Micallef, Josianne (2013)
2016
An analysis of the perception of design elements in the visual identity of fashion high-street brands versus luxury fashion brands
Gauci, Tiziana
2010
Architecture and mass-media : understanding the role of architecture as part of brand communication
Mangion, Francois (2010)
2016
Assessing creativity in print advertising campaigns : the case of ‘Diesel’, ‘French Connection’, and ‘United Colours of Benetton’
Spiteri, Stacey
2013
Behind-the-scenes : a study on the effect of behind-the-scenes videos of print campaigns on brand personality
Tabone, Raissa (2013)
2014
Brand and branding
Sammut-Bonnici, Tanya
2007
Brand loyalty and consumer involvement relationship : the relationship between brand loyalty and consumer involvement and the moderating role of brand personality
Ellul, Cynthia Ann (2007)
1994-11
The brand manager system
Caruana, Albert
2006
Brand personality : a basis for positioning
Caruana, Albert
2015
Brand switching & retail mix in the local retail sector
Seychell, Etienne Michel
2007
Branding and diversity : the role of brand personality in positioning business schools
Caruana, Albert
;
Pitt, Leyland
;
Berthon, Pierre
;
Berthon, Jean-Paul
2020
Branding as an essential element in the creation process of the image of the brand in national tourism destinations
Marczak, Mirosław
;
Borzyszkowski, Jacek
2018
Brands and branding
Baldacchino, Godfrey
;
Khamis, Susie
2024
Building AI driven marketing capabilities : understand customer needs and deliver value through AI
Zaidi, Neha
;
Maurya, Mohit
;
Grima, Simon
;
Tyagi, Pallavi
2014
Building brand distinction and marketing orientation in the marine commercial craft sector
Cilia La Corte, Carissa
2011
“Carolina Herrera” internationalization strategy : democratic luxury or maximum exclusiveness?
Porral, Cristina Calvo
;
Dopico, Domingo Calvo
2016
Combine through design unifying a brand’s online and offline worlds
Schembri, Andrew