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Showing results 7 to 26 of 68
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Issue Date
Title
Author(s)
1999
Communicating with the cohort : exploring generation X Asia's attitudes towards advertising
Ewing, Michael T.
;
Caruana, Albert
2003
A comparative study between advertising on the World Wide Web and television
Vaneva, Kristina (2003)
2014
Connection between retail internationalization and management strategies
Plazibat, Ivana
;
Vrdoljak Raguž, Ivona
2016
Consumer psychology : innovative minimalist marketing
Bileci, Antonio
2013
Consumers' attitudes towards emotional and non-emotional marketing appeals
Agius, Luana (2013)
2018
Creating a digital health awareness campaign : Coronary Artery Disease
Mallia, Andrew
2005
Creating a health and safety billboard campaign
Spiteri, Oriana (2005)
2006
Decoding advertisements, where text meets reader : a qualitative analysis of the process of meaning making in closed and open advertisements
Ilieva, Kremena (2006)
2022
Designing a modern, functional serif typeface inspired by art deco for advertising
Bugeja, Christian (2022)
2021
Dictating the Market
Ribeiro, Antónia
;
Cassar, Mario
2015
Digital marketing : a study on Facebook usage by automotive brands
Farrugia, Meridith
2015
The effect of attitude toward advertising and blog scepticism on innovativeness and exploratory purchasing behaviour : a study on wines
Hall, Daniel
;
Caruana, Albert
;
Vella, Joseph M.
2020
The effect of celebrity endorsement on brand reputation : a case study
Soleimani, Mohammadhossein
;
Safarpour, Mahdokht
;
Tahmasebi, Javad
;
Mirmahdi Komejani, Seyed Mohammad
2005
The effect of selected marketing mix elements on brand awareness & associations
Scicluna, Lara (2005)
2014
The effectiveness of guerrilla marketing
Romana da Costa, Catia Virginia
2014
The effects of guerilla marketing on brand awareness
Mifsud, Michelle
2014
The effects of guerrilla marketing on brand awareness
Mifsud, Michelle
2019
Evaluating different e-commerce websites to investigate the effect of online adverts on usability
Vella, Matthew
2001-10-04
Evolving role of technology in communication media
Caruana, Albert
2015
Examining the effect of introducing YouTube© as a promotional communications approach in the cosmetics industry
Cuschieri, Shirley