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Browsing by Subject Communication in marketing -- Malta

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Issue Date	Title	Author(s)
2004	Advertising : theory vs the reality of work practices : an investigation into advertising work practices in Malta	Demanuele, Reuben (2004)
2022	Ayanna : integrated marketing communication and brand identity, critical components for a brand's success : the development of a fictitious brand through the usage of the adapted 'successful brand communication egg' (SBCE) marketing model	Grech Pirotta, Amy (2022)
2004	The cohort concept : prospects for market segmentation in Malta	Xuereb, Natalino (2004)
2004	The concept of CSR in Malta : case studies of five Maltese companies	Ellul, Therese (2004)
2006	The effect of consumer self-esteem and reported attitude change in the context of different persuasion strategies	Mallia, Julian (2006)
2013	Exporting Meridiana's wines	Miceli-Farrugia, Mark (2013)
2011	Friends of the Earth Malta : an integrated marketing communications plan	Schembri, Emmeline (2011)
2012	Healthy fast food IMC plan	Busuttil, Mauro (2012)
2012	IMC plan for 2013 to promote sexual health hand in hand with the G.U. Clinic (part of the Government Health Service) in Malta	Bartoli, Lara (2012)
2011	IMC Plan for ‘Just Squashes’	Micallef, Christine (2011)
2003	The importance of text in print advertising	Bugeja, Julia (2003)
2021	Influencer marketing national guidelines : enhancing consumer rights through responsible marketing	Vella, Odette (2021)
2011	Integrated communication plan for Kinnie Zest	Galea, Mark (2011)
2012	An integrated marketing communications plan for the Malta Tourism Authority	Shafik, Jasmine (2012)
2004	Launching, re-launching and campaign planning : the race to quench your thirst	Mizzi, Melvin (2004)
2004	The medium and the message : what do children's tv ads say about gender portrayal?	Buttigieg, Daniela (2004)
2005	Music in radio advertising	Budyanskaya, Yulia (2005)
2011	Political party reputation and personality in Malta : the perception of party members	Busuttil, Mauro (2011)
2024	The price of popularity : investigating the mental wellbeing of social media influencers	Fenech, Celine (2024)
2005	The role of advertising in influencing alcoholic beverage consumption in Malta	Camenzuli, Kristian (2005)

Showing results 1 to 20 of 23 next >