Tourism in Malta

Abstract

Independence, modest industrialization and tourism came to Malta in the mid 1960s. Government measures to stimulate tourism were successful. and arrivals between 1960 and 1975 rose from 20,000 to 334,000. There is also a colony of some 3000 permanent tourists or "settlers" who have exerted considerable social and cultural. influence. Tourism has greatly increased foreign exchange earnings and employment. Housing projects for settlers sparked off a property boom that created a severe housing shortage, causing social tensions. Generally, however, there has been little friction between host and tourist. There is some evidence that tourism has generated local pride in things Maltese and so helped develop national self-confidence. Decisions affecting the tourist industry are made by the central government which, because o its power, can disregard public opinion. On the other hand, its measures have helped to achieve its 1979 development plan targets by 1975. The interaction between host and tourist is structured by their mutual view of Malta as a seaside resort with some interesting historical sites. This leads to a minimal mutual exchange of information about customs, social and political attitudes. It has also led to stereotyping and mild exploitation, for the tourist is not seen as a complete person. Tourists, and settlers in particular, have had considerable impact on local art, theatre, craft and music. Generally they have helped the Maltese appreciate, if not discover, the vernacular. Research is urgently needed to help establish the optimum level of tourism this densely populated resort can safely absorb.