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DC Field | Value | Language |
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dc.date.accessioned | 2021-03-30T07:40:08Z | - |
dc.date.available | 2021-03-30T07:40:08Z | - |
dc.date.issued | 2005 | - |
dc.identifier.citation | Agius, D., & Falzon, M. (2005). Submitting responses to consultation papers issued by the Malta Communications Authority : an application of the theory of planned behaviour (Master’s dissertation). | en_GB |
dc.identifier.uri | https://www.um.edu.mt/library/oar/handle/123456789/72641 | - |
dc.description | M.A.INT.MARKETING COMM. | en_GB |
dc.description.abstract | This study focuses on the submission of responses to consultation papers issued by the Malta Communications Authority, by applying Ajzen' s theory of planned behaviour to the authorised undertakings in the electronic communications industry. A review of the available literature explores the different constructs that constitute the theory of planned behaviour, namely, attitude, subjective norms, perceived behavioural control, intention and behaviour. The methodology used is a qualitative one, and the details about the different segments of the questionnaire are provided. The study concludes that there is a strong correlation between attitudes and intention, thus supporting our hypothesis that the more favourable the attitude towards submitting a response, the more positive the intention to do so. The limitations of the study and suggestions for future research are outlined in the conclusion. | en_GB |
dc.language.iso | en | en_GB |
dc.rights | info:eu-repo/semantics/restrictedAccess | en_GB |
dc.subject | Behaviorism (Psychology) | en_GB |
dc.subject | Normativity (Ethics) | en_GB |
dc.subject | Attitude (Psychology) | en_GB |
dc.title | Submitting responses to consultation papers issued by the Malta Communications Authority : an application of the theory of planned behaviour | en_GB |
dc.type | masterThesis | en_GB |
dc.rights.holder | The copyright of this work belongs to the author(s)/publisher. The rights of this work are as defined by the appropriate Copyright Legislation or as modified by any successive legislation. Users may access this work and can make use of the information contained in accordance with the Copyright Legislation provided that the author must be properly acknowledged. Further distribution or reproduction in any format is prohibited without the prior permission of the copyright holder. | en_GB |
dc.publisher.institution | University of Malta | en_GB |
dc.publisher.department | International Masters Programme. MA Integrated Marketing Communications | en_GB |
dc.description.reviewed | N/A | en_GB |
dc.contributor.creator | Agius, Diane (2005) | - |
dc.contributor.creator | Falzon, Mandy (2005) | - |
Appears in Collections: | Dissertations - IMP - 2004-2013 Dissertations - IMPMIMC - 2004-2013 |
Files in This Item:
File | Description | Size | Format | |
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M.A.INT.MARKETING COMM._Agius_Diane_Falzon_Mandy_2005.pdf Restricted Access | 3.04 MB | Adobe PDF | View/Open Request a copy |
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