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Browsing by Subject Communication in marketing
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Showing results 1 to 20 of 30
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Issue Date
Title
Author(s)
2017
An alternative conceptualization of the self-reference criterion : an abstract
Mills, Adam
;
Caruana, Albert
;
Robson, Karen
;
Pitt, Leyland
2012
An analysis of marketing communication strategy used in promoting Gozo as a distinct destination from Malta
Gatt, Michael (2012)
2004
Aspetti linguistici della pubblicità
Vella, Roderick (2004)
2012
The businessman's tablet
Maxim, J.G. (2012)
2006
Discourse analysis of transactions in Malta
Ellul, Marlene (2006)
2014
The effects of guerrilla marketing on brand awareness
Mifsud, Michelle
2002
The emerging marketing paradigm : some directions and possible benefits
Caruana, Albert
2010
Environmental advertising : consumer processing of true green and green wash advertisements
Pisani, Leigh (2010)
2001-10-04
Evolving role of technology in communication media
Caruana, Albert
2006
IMC : time to move ahead
Caruana, Albert
;
Belch, Michael
;
Krentler, Kathleen
2016
The impact of culture on services marketing communications : a study on AIESEC
Chetcuti, Aimée R.
2015
The impact of sports sponsorship on consumer’s brand perception
Tabone, Kurt
2014
The implementation of integrated marketing communications in the music industry
Borg, Jean Paul
2017
Integrated marketing communications
Camilleri, Mark Anthony
2014
Integrated marketing communications plan for Coldwell Banker Malta
Schembri, Kelly
2022
Interactive engagement through travel and tourism social media groups : a social facilitation theory perspective
Camilleri, Mark Anthony
;
Kozak, Metin
;
Griffy-Brown, Charla
2011
An international collaborative masters degree in integrated marketing communications : a US-EU program in the mediterranean
Krentler, Kathleen A.
;
Caruana, Albert
2012
League of Legends IMC plan
Scholl, Geoffrey (2012)
2009
Marketing and measurement
Caruana, Albert
2009-10-16
Marketing and the future
Caruana, Albert